Market My Words: Build a Brand That Speaks
Use strategy to build a brand that truly sticks. This interactive workshop guides you through the essentials of branding and marketing: defining your mission and unique selling proposition, identifying your target audience, and crafting an authentic brand identity.
Strong brands like and succeed because they don鈥檛 just sell products鈥攖hey create worlds their audiences want to belong to. Gisou blends founder Negin Mirsalehi鈥檚 personal brand with six generations of beekeeping heritage, using honey from the family鈥檚 bee garden and polished marketing to make self-care an aspirational and sustainable beauty experience. Oatly鈥檚 humor and conversational tone challenge industry norms, making plant-based milk feel like a cultural movement, building customer loyalty through personality and shared values.
In this workshop, you鈥檒l also learn how to present your brand. Explore different brand personalities and discover how to guide people from first hearing about you to becoming loyal supporters. Leave with practical tools and steps to build and share your brand confidently.