Scheid zooi campaign
Scheid Zooi is an awareness campaign to improve waste separation across campus. The name is a cheeky Dutch wordplay on 鈥渟chijtzooi鈥 (鈥渟hitty mess鈥): scheid (鈥渟eparate鈥) and zooi (鈥渟tuff鈥 or 鈥渏unk鈥), together meaning 鈥渟eparate your junk鈥. It is direct, a bit bold and exactly how we want to talk about waste sorting: clear, direct and hard to forget.
Why this and why now?
At Utrecht Science Park and the International Campus Utrecht, we already have bins to sort out PD (plastic and drink cartons), paper, GFE (vegetable, fruit and food waste) and general waste. Yet, waste audits show a large share of recyclable materials still ends up in the wrong bin, contaminating entire streams and sending them to incineration or landfill instead of recycling. With thousands of people on campus each day, the impact is significant: 65 percent of our waste cannot be recycled.
With this campaign, Utrecht 木瓜福利影视 wants to empower students, employees and visitors to make the right choices at the waste and recycling bins. That鈥檚 an important step towards becoming a zero waste university we can all be proud of.
The campaign in phases
The campaign runs from September 2025 to August 2026 and follows three phases, based on three principles of behaviour change: awareness building, habit formation, and behaviour reinforcement. One year after, in 2027, we will evaluate the results and consider next steps.
What you can expect to see
The campaign uses clear, consistent messages both offline and online, such as:
Posters and signs
Dozens of posters will appear across university buildings at Utrecht Science Park and the International Campus Utrecht, highlighting the correct bin for the most commonly misplaced items. Signs with the same reminders will be placed directly at waste stations. All of these link to an online search tool to help everyone find the right bin for every product.
Screens and lock screens
Teasers of the campaign will also be shown on narrowcasting displays and computer lock screens.
Instagram series
An interactive social media series with UU students will make waste separation accessible and relatable.
Sustainability at the core
We have tried to the best of our abilities to follow sustainable printing and production practices to ensure our awareness efforts don鈥檛 create unnecessary waste themselves. The boards at the waste and recycling bins, for example, are made of reusable materials.