Special Interest Group on Sustainable Behaviour
The special interest group on Sustainable Behaviour is a working group hosted by the Copernicus Institute of Sustainable Development focused on how to stimulate sustainable behaviour.
Most sustainability challenges are driven by human behaviour. Whether it鈥檚 a consumer choice for sustainable products, citizen support for sustainable policy, or producer decisions to produce sustainable products or services, understanding human behaviour provides the key to addressing these challenges.
Our research interests include perceptions of environmental problems, decision-making processes, acceptance and adoption of sustainable innovations, sustainable consumption, predictors of environmental behaviour, and designing behaviour change interventions. We follow an inter- and transdisciplinary approach by involving citizens, companies, societal organizations and policymakers to ensure transformative impact of our research.
Our group unites experts within the Copernicus Institute of Sustainable Development, as well as stakeholders and members from other faculties and research institutes. The group meets every month to share updates and learn about each other鈥檚 work, and regularly hosts external speakers. To be added to the mailing list or become part of the group, please contact Karlijn van den Broek (k.l.vandenbroek@uu.nl).
For more information, participating researchers, and the agenda of the groups meetings visit the .
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Tina Venema: 鈥淚t鈥檚 not a lack of willingness that hinders sustainable transformation鈥
Dr. Tina Venema discusses the relationship between identity and food, the role of creativity in science and how we can motivate people to make choices that can help shape a better world.

Why 鈥樷檊reen鈥欌 business models don鈥檛 always help the planet: A Conversation with Micha艂 B膮czyk
In this conversation, Micha艂 B膮czyk discusses the practical realities behind techno-optimist narratives, what has surprised him in his research, and how businesses can better align sustainability with everyday behaviour.