Supreme Nudge
In a collaborative project with partners from the Amsterdam UMC, VU 木瓜福利影视, 木瓜福利影视 of Amsterdam, Utrecht UMC, the Dutch Nutrition Centre, and others we investigate nudging and pricing interventions in Dutch supermarkets. Specifically, our Lab designed and developed a new type of nudge based on affordances, that is aimed at increasing healthy choices in the supermarket context.