How to imagine a better futures in difficult times: a guide for meaningful visioning

Effective visioning must tap into deeper layers of societal myths and collective meaning-making to inspire real change. This artwork by Yuvraj Jha (MonkeyVerse) used in the report reflects the emotional and cultural power that future visions can evoke.

A team from Utrecht 木瓜福利影视 has collaborated with the Netherlands Environmental Assessment Agency (PBL) to create a practical guide for researchers working on future visions that aim to inspire real societal change. In the face of today鈥檚 urgent global challenges鈥攆rom climate crisis to inequality鈥攖he guide offers principles, insights, and tools to help ensure that future-oriented thinking leads to meaningful action.

Why imagine the future at all?

What is the use of imagining a better future when so many people seem focused on destroying it? This is a hard question that cannot be easily brushed aside. The planet is in the middle of an existential crisis: one of injustice, inequality, biodiversity loss, massive climate change - and also one of meaning. 鈥淰isions of the future that provide powerful guidance for pathways toward a truly sustainable future are often drowned out by a din of mainstream future imaginings that only strengthen current systems and ways of working,鈥 explains Joost Vervoort, Associate Professor of Transformative Imagination at Utrecht 木瓜福利影视鈥檚 Copernicus Institute of Sustainable Development.  

It鈥檚 important to think first about the wider context that you鈥檙e working in instead of directly going to methods. Especially in these times when the context can be so urgent, and so chaotic

According to Vervoort, we are not lacking imagination when it comes to the future - but visions of the future that actually challenge and provide inspiring ways out of our current, unstainable world often do not get traction in terms of present-day action and decision-making. And yet, research has shown clearly that when people encounter future visions that truly differ from the present, there is a good chance that such visions inspire them to action.

Still, doing impactful visioning work is hard, and so many factors come into play: 鈥淚t鈥檚 important to think first about the wider context that you鈥檙e working in instead of directly going to methods. Especially in these times when the context can be so urgent, and so chaotic,鈥 says Vervoort.

Collaborating to support visioning work

With this challenge in mind, a team from Utrecht 木瓜福利影视鈥擩oost Vervoort, Alexis Beaudoin, and Louis van Haasbergen鈥攃ollaborated with Machteld Schoolenberg, Timo Maas, Astrid Mangnus and Karlijn Muiderman at the Netherlands Environmental Assessment Agency (PBL) to co-create a guide for future visioning. The result is a comprehensive resource filled with principles, inspirations, and tools to help researchers develop visions of the future that can truly make a difference.

To shape the guide, the team held several meetings with PBL staff to understand what people needed for their visioning work. These conversations were urgent and honest, highlighting the difficulties of imagining meaningful futures in today鈥檚 world. Drawing on both theoretical and practical literature, the team tailored the guide to PBL鈥檚 specific context and needs.

What the guide offers

The final guide is structured around several key principles, beginning with understanding your goal and extending through societal context and power, the 鈥渨ho鈥 and 鈥渨hat鈥 of visioning, the process itself, and ending with stories and methods.

Whether you鈥檙e new to visioning or already deep into the practice, the guide Visioning and societal transformation: Guidelines and inspirations offers structured support for making future thinking more imaginative鈥攁nd more impactful.

Download the guide