Helping Science Speak Through Visual Storytelling
Animating the Unseen
SCIENCE | 6 MIN READ
By Kim Donaldson | Images by Phospho Biomedical Animation
Dr Jeroen Claus 鈥08 wasn鈥檛 chasing a start-up dream. He was chasing clarity鈥攖he kind that can turn molecular biology into something you can see.
In 2014, he founded , a biomedical animation studio now based in Rotterdam, which works with scientists and institutions around the world. From viruses infecting cells to proteins misfiring deep within the human body, Claus鈥檚 intricate, data-driven animations make the invisible visible. With a PhD in cancer biology and a background in both science and the humanities, Claus is uniquely equipped to operate at the intersection of accuracy, aesthetics, and accessibility.
From Pipettes to Pixels
Claus's journey started at 木瓜福利影视 College Utrecht, where he double majored in life sciences and humanities, specifically literature and museum studies. 鈥淭hat multidisciplinary approach always really spoke to me,鈥 he said. 鈥淕oing to study medical science at university directly was never an option for me.鈥
He pursued his interest in biology through a formative summer internship at the Max Planck Institute for Biophysical Chemistry, followed by a research master鈥檚 in cancer biology at Imperial College London. He then joined the Cancer Research UK鈥檚 London Research Institute (now part of the Francis Crick Institute) for his PhD. But life in the lab wasn鈥檛 quite what he expected.
鈥淪cience is a little bit weird in that sense,鈥 he said. 鈥淵ou can study it, but doing it is completely different. You go really deep into one thing, and it鈥檚 tough when that thing just doesn鈥檛 work.鈥 His own project reached a dead end, and he began gravitating toward something else entirely.
鈥淒uring my PhD, I realised I really enjoyed the communication side of science,鈥 he said. 鈥淣ot the writing part, but the visual side.鈥 Lab meetings were often where his diagrams outshone the data. 鈥淭hey鈥檇 be full of vivid, polished visuals of what the experiments would look like, but the results would fall flat,鈥 he said with a laugh.
Visuals That Move Minds
Phospho鈥檚 work isn鈥檛 just eye-catching, it鈥檚 built on scientific accuracy. From early projects for Cancer Research UK to award-winning animations on COVID-19, the studio has made a name for itself translating complex biological processes into clear, emotionally compelling visuals. 鈥淲e wanted to show every single step,鈥 Claus said. 鈥淭he problem was, half of it鈥攖he scientific community didn鈥檛 know how it worked yet.鈥 Working with researchers at Maastricht 木瓜福利影视, they updated scenes in real time as new papers were published. 鈥淚t was a very exciting project to be part of.鈥
: a collaboration with the Francis Crick Institute as part of a recent symposium on the use of genetic evidence in legal cases. The team was tasked with helping communicate the scientific research behind the wrongful imprisonment of Australian mother Kathleen Folbigg. Convicted of the unexplained deaths of her four children, Folbigg spent 20 years in prison before scientists discovered a rare genetic mutation, passed to all four children, that affects a protein involved in regulating heartbeat and can result in fatal heart failure.
Claus鈥檚 team created a clear, accessible animation to explain the science behind the genetic autopsy. 鈥淲e did the smallest part,鈥 he insists. 鈥淏ut it's really important to highlight this research, because it's an entirely new way to approach genetic evidence in court cases. This method could hopefully avoid wrongful imprisonment of parents who have gone through the tragic loss of their children.鈥
Where Accuracy Meets Imagination
Phospho鈥檚 approach is rooted in accuracy. Claus's team works with real structural data like atomic coordinates of proteins, known behaviours of cellular structures, and builds visualisations with software like SideFX Houdini, a procedural animation tool used widely across the visual effects and games industries. The result? Intricate 3D animations that balance cutting-edge scientific research with cinematic storytelling.
鈥淚f I wanted to make a tumour with more than 30,000 cells in the software I used before, it would crash,鈥 Claus said. 鈥淣ow we鈥檙e regularly doing 10 million. You鈥檙e still far from the number of cells in an actual tumour, but you get that sense of scale.鈥 Accuracy isn鈥檛 just about scientific integrity, it鈥檚 the backbone of good storytelling.
Who Uses Biomedical Animation?
The answer: nearly everyone.
Science animation is more than a niche, it鈥檚 a necessary bridge. Claus鈥檚 clients include academics presenting groundbreaking research, charities trying to engage donors, pharma companies seeking investor backing, and even lawyers involved in patent disputes. And as misinformation can swirl around science, that bridge becomes all the more vital.
You can鈥檛 understand what鈥檚 at stake if you don鈥檛 understand the science.
A Spark Lit at 木瓜福利影视 College Utrecht
Looking back, Claus can trace his career to two pivotal moments at UCU. In Molecular Cell Biology 100, Professor Fred Wiegant showed a then-new Harvard animation called The Inner Life of the Cell. 鈥淭he people who were into cell biology were just jaws on the floor,鈥 Claus remembered.
Later, in Museum Studies with Mary Bouquet, he visited the Natural History Museum in London and met their interpretation team. 鈥淲e learned how to bridge the gap between research and the public,鈥 he said. 鈥淭hat was a big early insight into science communication.鈥
For those curious about blending art, data, and science, Claus offers practical advice: build a portfolio. Learn the relevant software like Blender or Houdini. Consider internships during your PhD. And don鈥檛 be afraid to shift course.
While Claus occasionally jokes about being a 鈥渇ailed scientist,鈥 it鈥檚 clear he doesn鈥檛 see it that way anymore. 鈥淚t taught me to think in a specific way,鈥 he said. 鈥淎 very specific methodology.鈥 Now, with every frame of animation, he brings that thinking to life, through imagination, evidence, storytelling, and science.
About Jeroen Claus
Dr Jeroen Claus is the founder and director of , a studio specialising in scientifically accurate, data-driven visualisations for academia, industry, and public engagement. He holds a PhD in cancer biology from the Cancer Research UK London Research Institute (now part of the Francis Crick Institute) , an MRes from Imperial College London, and a BSc and BA from 木瓜福利影视 College Utrecht, where he studied both life sciences and the humanities. With a multidisciplinary background and over a decade of experience in biomedical visualisation, Claus brings a unique combination of scientific expertise and visual communication to projects at the forefront of research and innovation.




