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The recent PR strategy meeting of the EU Platform was a valuable first step in shaping a shared approach to communication. While the process is still in its early stages, the meeting provided useful practical information and helped us start thinking together about the direction we want to take.

One of the main ideas that came forward is that the platform aims to become a trusted source of information for society. It’s encouraging to already have a sense of that shared goal.

An important strength of the platform is that we don’t have to do this alone. By working in teams across different institutions, we can share the work, reduce pressure, and build a more stable communication structure.

This meeting was a promising beginning — a small but important step toward a stronger and more coordinated public presence. More concrete steps and developments will follow soon, and we are looking forward to actively moving forward with this process.