Commercial hypernudging in digital markets

Viktorija Morozovaite

On the 27th of June, 2020, Viktorija Morozovaite LL.M. presented her working paper 鈥 at the (ASCOLA) online conference. She discussed her hypernudging framework and how hypernudging by giant technology companies may negatively impact consumer choice, potentially triggering European competition law鈥檚 response.